I help companies find creative ways to position their brand and think differently about doing business whilst building lasting commercial partnerships to achieve their business goals and objectives. Having worked with creative leaders and companies at the forefront of their industries, I have been able to learn from the best and take those learnings to the next level. I continue to actively listen to the clients and always push myself to innovate and do better.
Career
Creative aspects of my professional journey
Consultant
A consultancy of passionate storyteller dedicated to crafting unique experiences that captivate and inspire. Whether it's a conference, exhibition, roundtable, or a product launch, we blend creativity with strategy to deliver impactful moments that leave a lasting impression. Our collaborative approach ensures that every project is tailored to our clients' unique vision and goals, as we believe in co-creating experiences that exceed expectations. We thrive on pushing boundaries, seeking new ways to ignite emotions and forge meaningful connections between tech companies and their clients, partners and customers.
Event Director: M360s and Commercial Partnerships
at GSMA Ltd, Barcelona
at GSMA Ltd, Barcelona
My passion for building relationships and creating unforgettable experiences has led me to work with some of the world's leading organisations across a variety of industries. In addition to consistently delivering creative client programmes for major telco brands, and helping their brand awareness, industry positioning and attracting new customers at MWC Barcelona, MWC Shanghai, and MWC Los Angeles, I have delivered successful events across the globe: MWC Africa, M360 APAC and M360 LATAM.
GSMA - M360s Event Director
Custom Programmes and Media Partnerships
at GSMA Mobile World Congress, Barcelona
at GSMA Mobile World Congress, Barcelona
I currently lead customised programme and event strategy for global tech industry clients for all our events: Barcelona, Shanghai and Los Angeles. I build creative business proposals and creative content for major players as well as developing companies, and devise business strategies to improve our clients' brand awareness, industry positioning and lead generation.
GSMA - Mobile World Congress
Head of Marketing and Media Partnerships at 4YFN, Mobile World Capital Barcelona
I developed and implemented 2015 event brand marketing and media partnership strategy, built brand equity and insured brand consistency across print and digital platforms. My brand tagline "Connecting Startups" is still in use today. In addition to leading a Marketing and Social Media team, I was also acted as the art director and copywriter for all marketing and advertising campaigns. At the event, I acted as the event MC.
4YFN - Connecting Startups
Consultant at OpenLab, Ibiza
Worked alongside Robert Miles, OpenLab founder, record producer, musician and DJ best known for his 1995 hit "Children" which sold more than 5 million copies worldwide. Set up OpenLab+ with a focus on creating unique customer experiences through music, art, video and digital integration.
OpenLab Media
Head of Creative Europe at PlayNetwork, Ltd., London
Helped global retail and hospitality brands create an emotional connection with their customers through a strategic, actionable approach to music, audio visuals and technology.
PlayNetwork
Founder at Minimart Music, S.L.
Created a one of a kind marketing agency responsible for co-promotional brand partnerships between major clothing brands and international music artists. Designed and delivered music marketing campaigns and programmes. Clients included: EMI, Sony/BMG, Warner Music, Renoir Cinemas, and Inditex brands.
Music Programmes: Monthly programme of new releases at all Renoir Cinemas across Spain
Notable artist/brand partnerships: Lily Allen and Bershka Christmas Campaign, Avril Lavigne and Bershka / Tokyo Hotel and Zara.
Music Programmes: Monthly programme of new releases at all Renoir Cinemas across Spain
Notable artist/brand partnerships: Lily Allen and Bershka Christmas Campaign, Avril Lavigne and Bershka / Tokyo Hotel and Zara.
General Manager, Bleep Records, Los Angeles
Created and led the electronic music label owned by Paul Robb from Information Society. Secured a distribution deal, negotiated agreements, signed artists to the label, and provided A&R support. Developed and executed marketing and publicity campaigns and raised awareness of the label and the artists: Aria, Planktonman, Brother Son Sister Moon, Bitcrusher.
Commercial Marketing Manager, Virgin Records America, Los Angeles
Worked on concepts and tracklistings for TV advertised compilation albums. Represented Virgin Records at multi-label meetings for NOW compilation seires in the US. I was the main contact for associated labels like Luaka Bop, Real World, Higher Octave etc at Virgin Records.
Virgin Records
Executive Assistant to the President, PolyGram Films, Los Angeles
Provided administrative and business support to the head of a major film company in Hollywood responsible for films like Fargo, Four Weddings & A Funeral, The Usual Suspects, Big Lebowski, The Game, When We Were Kings etc.
Research Executive, PolyGram Records, London
Researcher in charge of qualitative and qualitative research for all TV advertised albums. Worked on concept and tracklisting for "Best of..." albums for New Order, INXS, Red Hot Chilli Peppers etc.
GSMA
Events & Conferences
MWC Barcelona / MWC Shanghai / MWC Los Angeles / MWC Africa / M360 Series / 4YFN
PolyGram / Virgin Records / Bleep Records
Music Releases
A&R / Album concepts / Tracklistings & Licensing / Marketing & Sales / Distribution
Print & Branding
Print Ads / Branding Partnerships / Lifestyle Marketing Campaigns
Wired Magazine Print Ad
Created ad with the right message to attract 4YFN target audience. Event attendance superseded expectations.
Wired
Vice Magazine Print Ad
Valentines Day theme was used to attract the right audience. Event attendance superseded expectations.
Vice
Vice
Brand Partnership Campaign - Lily Allen / Bershka
Brand partnership between Lily Allen and Bershka
Bravo / Star 2 etc
Bravo / Star 2 etc
Brand Partnership Campaign - Avril Lavigne / Bershka
Brand partnership between Avril Lavigne and Bershka
Spanish press
Spanish press
My unique approach to audiomarketing was covered in Spanish national press (La Vanguardia) with an article featuring my company, Minimart Music.
Created a pioneering music programme for Renior Cinemas across Spain which included: in-cinema promotion and radio-style programme with new music releases which was played before every feature film
Biography
On my 20+ year watch in the music industry, I've been a part of impressive outfits like PolyGram (Universal), Virgin Records, EMI, PolyGram Films, and well-known artist projects such as: Best of: New Order, INXS, Red Hot Chili Peppers; and the “NOW…That's What I Call Music" series.
After many years living the UK and the US, I settled in the gorgeous city of Barcelona 19 years ago and started my own marketing agency which spearheaded artist/brand partnerships involving artists like Avril Lavigne (Sony/BMG), Lily Allen (EMI) and Inditex brands. At its height, it was the perfect crossroads of entertainment, powerful music and audiovisual projects for the fast-emerging frontier: the digital, online and mobile markets.
Over the last 8 years, I have ventured into event strategy, management and marketing, having worked with events like 4YFN and MWC, globally. I have helped major telco, tech, automotive and F&B brands align their industry positioning with their company goals. The unique experiences I have pitched and created for them have helped them position their brand, generate leads, initiate new co-promotional partnerships and in some cases reconsider their approach to recruitment of women in STEM.
After many years living the UK and the US, I settled in the gorgeous city of Barcelona 19 years ago and started my own marketing agency which spearheaded artist/brand partnerships involving artists like Avril Lavigne (Sony/BMG), Lily Allen (EMI) and Inditex brands. At its height, it was the perfect crossroads of entertainment, powerful music and audiovisual projects for the fast-emerging frontier: the digital, online and mobile markets.
Over the last 8 years, I have ventured into event strategy, management and marketing, having worked with events like 4YFN and MWC, globally. I have helped major telco, tech, automotive and F&B brands align their industry positioning with their company goals. The unique experiences I have pitched and created for them have helped them position their brand, generate leads, initiate new co-promotional partnerships and in some cases reconsider their approach to recruitment of women in STEM.
natasha@selectrevents.com
Photo credits: josef.stuefer, Ansel Edwards
All photo and video materials belong to their owners and are used for demonstration purposes only. Please do not use them in commercial projects.
All photo and video materials belong to their owners and are used for demonstration purposes only. Please do not use them in commercial projects.